This article explores how you find out why no one buys from your website and what you can do to turn the situation around and achieve more online business activities.
Do you get enough traffic?
When we figure out why no one's buying from your website, the first thing we need to consider is the amount of traffic access to your website. If they're below 500 per month, you'll likely see any sales sales.
There's almost always a way to convert one percent of your traffic into revenue. However, if you don't have enough traffic, then trying to convert 1% of people to your website is quite high expectations.
Examples: You have just started your website and have 100 visitors in the first month. Pretty good, because this site has never existed before.
In the first month, 30 of those visitors may be friends and family, 20 of the hits you might be checking your website. That makes 50 people buy.
Should you expect any sales sales? Probably not.
1% of 50 is 0.5 people. There's no such thing as half a person having a joke somewhere, so you shouldn't expect any sales sales if your traffic is that low.
Vì vậy, nếu lưu lượng truy cập trang web của bạn thấp, thì thách thức đầu tiên của bạn là tăng nó.
Với SEO , Quảng cáo trả tiền cho mỗi lần nhấp và Phương tiện truyền thông xã hội, bạn có thể bắt đầu tiếp thị doanh nghiệp của mình trực tuyến và xây dựng lưu lượng truy cập của mình tới 5001000 người dùng mỗi tháng, sau đó bạn có thể bắt đầu thay đổi trang web của mình để tăng doanh số bán hàng.
Mẹo: Một cách nhanh chóng để khắc phục lưu lượng truy cập thấp
Nếu bạn biết cụm từ tìm kiếm mà bạn muốn được tìm thấy, thì bạn có thể chạy quảng cáo PPC Trả tiền cho mỗi lần nhấp Google hoặc Facebook để kiểm tra xem mọi người đến trang web của bạn dựa trên cụm từ tìm kiếm bạn đã xác định có chuyển đổi thành lưu lượng truy cập hay không.
Ví dụ: Một cửa hàng trực tuyến bán thức ăn hữu cơ cho thú cưng chỉ nhận được 300 lượt truy cập mỗi tháng, họ muốn tìm hiểu xem liệu lưu lượng tìm kiếm đủ điều kiện khách truy cập nhấp vào dựa trên từ khóa phù hợp có mua hay không.
Họ thiết lập quảng cáo PPC nhắm mục tiêu thức ăn khô hữu cơ cho chó và chạy quảng cáo trong hơn 1 tháng để tăng lưu lượng truy cập từ những người đang tìm kiếm thức ăn khô hữu cơ cho chó. Nó hoạt động và họ nhận được 500 lần nhấp từ những người đang tìm kiếm thức ăn hữu cơ cho chó và kiếm được một số doanh thu.
Điều này chứng minh cho họ thấy rằng những người tìm kiếm thức ăn khô hữu cơ cho chó đã mang lại doanh thu cho họ.
Now they have evidence that search traffic has been active, they should invest in the GHS because this would be a great long term marketing strategy.
Can people really buy things from your website?
If you have enough traffic, then the next step is to start looking at your website data. First, check all technical issues on your website.
If 70% of your visitor uses mobile devices and cannot use payment features when using mobile devices, you are in big trouble.
If 70% of your visitor uses mobile devices and cannot use payment features when using mobile devices, you are in big trouble.
You can use Google Analytics to learn user data on all devices or browsers to figure out where there is a high exit rate. This gives you a good start about where to look.
First look for areas with major problems and remedy all errors on your website. Or make improvements in design and development in order to help people buy.
Conquering the technical incident has always been the first step to start when performing any optimization of the conversion rate on your website. If your website is not to blame, your visitor will not feel disappointed and more likely to purchase.
I have overcome the technical incident but my visitor has not bought or asked for a conversion?
If you have removed errors from your website and the payment process goes smoothly or extremely easily to ask about your services, but there is still little or no conversion? What else can prevent cute visitors from turning into potential sales or customers?
It shouldn't and should.
First, consider what message you do not want to compare with the message you want. It's important to have empathy for your customers and to see the world from their eyes.
This is the message you hope not to deliver.
No Services/State
Dear customers, take the time to find me. Good luck and tell me what services you want from me.
Well, you don't know me or know that my services match you, but when you have found my contact details, I will hunt you down and try to sell you something until you buy.
Don't trade electronics.
Ladies and gentlemen, oh, look, a faint picture of a product that has very little or no information about the product and has much higher prices than Amazon.
I know you've never heard of me, but I'm going to guide you through a long and costly test process before I tell you the price of delivery. By this time, you will accept expensive transportation costs and will not really know when his product will be delivered until my shipping company can be involved.
You may have used Amazon people you know, like and believe. But since you prefer to take major risks and enjoy the practice of entering all of your related details into a really long form that you will buy from me... Right?
This is the message you want to transmit to attract people to buy.
Doing Service Business
You're in pain [citation] this, I want to help you fix it.
Let me explain how working with us can benefit you, you don't need to know everything about my services or products.
If you have this problem, I can help you fix it and you can move on with your life.
All you have to do is just give me some details about you. When I have these details, this is exactly what happens next...
Due to Electronic Business
For those in your position, this is a great product. You can watch a lot of images from different angles and zoom in to get close and actually test it. It's almost like you're holding it.
Watch this person use it in this video so you can know how it works and how it looks in real life.
See how many people like you have bought this product. As you can see from their assessments, they are pleased with the decision to buy it and they love the service that we have provided.
If you want to know more, this is technical information and advice you need.
As you can see, delivery is of great value and you can know when it will be delivered to you. If you want, you can even have it tomorrow! I suppose your time isn't much and you don't want to go to the store, so this is a great news.
If you're new to us, we won't ask you to create an account to pay, you're not here because of your relationship, you just want your goods.
However, if you want to come back later, you can just enter the password after you log in and create an account. If you do this, we'll be able to send you something more special to welcome you to our group.
How to Apply ‘ What to Do ’
Now, let's look at what you need to do from top to bottom of the microscope to give you detailed information about parts and help you get more people to buy.
Due to the detailed business service
You're in pain [citation] this, I want to help you fix it.
Offer Values
It is important to convey a message that helps overcome the pain of a customer's life. If you can overcome your weaknesses, they are more likely to buy yours.
Let me explain how working with us can benefit you, you don't need to know everything about my services or products.
Benefits are not features
Always list benefits, not features. Don't tell people that your product or service has the latest wizzy utility, let's explain how the utility wizzy eases their pain and benefits them.
If you have this problem, I can help you fix it and you can move on with your life.
All you have to do is just give me some details about you. When I have these details, this is exactly what happens next...
Your products or services must be a useful tool to help people do what they want to do. Also, once they nod to agree, let's answer any questions they can have so they have no reason to go anywhere else. Explaining your process can often help with this.
Be creative about how you can attract people to enroll and become loyal customers. Given the favor and suddenly, people don't care about the form.
Due to the detailed electronic trade
For those in your position, this is a great product. You can watch a lot of images from different angles and zoom in to get close and actually test it. It's almost like you're holding it.
In the virtual world of websites, it's important that your visitor can view the product details. Otherwise, they can also go to a traditional store. Looking close will help them experience your product and will answer questions they may have without reading a word.
Watch this person use it in this video so you can know how it works and how it looks in real life.
Show the guests the video and you just put things on a new level of reality. You've brought your product into life and helped your visitor understand how the product works in the real world.
See how many people like you have bought this product. As you can see from their assessments, they are pleased with the decision to buy it and they love the service that we have provided.
Social evidence people will follow other people when they don't know what to do. When your visitor is not sure if your product is consistent with them, they will consider reviews to find out what other people in similar situations have done. Rating is a powerful tool in convincing people to buy.
If you want to know more, this is technical information and advice you need.
The information is compact, serving when you need it. You won't eat all the melons in a stink unless you're the Hippo. Your visitor wants enough information to buy your product, but be careful not to provide all at once.
Guide them through your product page and priority your content so visitors can be found when they need to. It's good to use accordion tab to hide information until people need it.
As you can see, delivery is of great value and you can know when it will be delivered to you. If you want, you can even have it tomorrow! I suppose your time isn't much and you don't want to go to the store, so this is a great news.
Deliver one of the number one factors that people will or will not buy of you. If on the product page unknown number of delivery or when they will receive the product, you can be sure that they will skip Amazon and order.
If you're new to us, we won't ask you to create an account to pay, you're not here because of your relationship, you just want your goods.
Make everyone register on your website smoke. Your visitors don't go to your website to start relationships, they want their content. Make their payment as simple as possible with the customer's payment feature. Nobody likes the form.
However, if you want to come back later, you can just enter the password after you log in and create an account. If you do this, we'll be able to send you something more special to welcome you to our group.
Encouraged
If you want to do business online successfully, you need customers back. So invent how you can attract people to register and become loyal customers. Gives the favor and suddenly, people don't bother with the form.
Apply ‘ What Should Be Done ’ and Get More Business
Applying these things is easier said than done, but if you use them as a checklist for your entire website or areas that need improvement, then you will begin to think like your client, helping design the experience better and convert more visitors to content, permanent customers.
Source: factorypattern
